UW is a co-host, along with University of Iceland and the Djúpið Innovation Center, on Jillian Galloway’s Fulbright project exploring kelp hatchery techniques to support the developing kelp industry in the Westfjords. Jillian’s project is a good example of university collaboration with start-up companies, where the goals of generating new knowledge and innovation at the community level are first and foremost. In future, the partnership will foster continued development in the kelp aquaculture industry in Iceland, as there is fast-growing global interest in this sector due to its potential as a protein and essential vitamin source, a major CO2 drawdown mechanism, and a key feature of IMTAs which present new infrastructure opportunities in coastal ecosystems.