Lunch Lecture - Product/Market Fit.  Markaðsrannsóknir fyrir nýjar vörur og þjónustu

On Friday, January 27, Högni Friðriksson will deliver the talk "Product/Market Fit. Market research for new products and services " in Lunch Lecture.

Product/Market fit is a concept that is widely used in start-up companies in the United States, and doing market research to find product/market fit is a condition for grants from the National Science Foundation, which finances many innovation projects from universities in the USA. Högni will present this methodology and show examples of how such research is carried out.

Högni graduated with a B.Sc in Physiotherapy from the University of Iceland in 1996 and an MBA in Marketing and Management in the Healthcare Sector in 2003 from Duke University. He has worked in marketing and product management both for companies and as an independent consultant in the United States for the last 20 years, but he moved to Ísafjörður in July 2022 and now works as a physiotherapist at Sjúkraþjálfun Vestfjarða and teaches yoga in Silfurtorgi Jógastúdió.

The Lunch Lecture is open to everyone and starts promptly at 12:10 in the cafeteria of the University Center of the Westfjords on the 2nd floor. The talk will be given in Icelandic, the slides will be in English.

The Lunch Lecture is open to everyone and starts promptly at 12:10 in the cafeteria of the University Center of the Westfjords on the 2nd floor. The talk is in Icelandic. 

Lunch Lecture event on Facebook:https://fb.me/e/4rUThAEkh 

Webinar link: https://eu01web.zoom.us/j/69264952439

Lunch Lecture topics are extremely diverse, and those who are interested in giving a talk or have ideas or suggestions about interesting topics or people are kindly requested to contact us by email - sissu@uw.is

All are welcome.