Wednesday 24. April 2013

Lectures on Marketing

The marketing expert Rob Warmenhoven, an Erasmus exchange teacher from vanHall-Larenstein University in the Netherlands, will give two lectures on marketing with emphasis on small and micro enterprises at the University Centre on April 25 and 26. The first lecture will be on consumer behavior with focus on eco-labeling and the second lecture on current challenges in E-marketing and branding products. Rob Warmenhoven will also feature in this Fridays Lunch lecture where he will discuss European culture.

These lectures are an excellent opportunities for business people in the Westfjords. The lectures are all free of charge and open to the public. See further info below.

Thursday, 25.04.2013, 12:30-15:00, University Centre
Consumer Behaviour with focus on eco-labeling
In the context of the visit of Erasmus exchange teacher Rob Warmenhoven from vanHall-Larenstein University in the Netherlands, the University Centre offers a lecture on consumer behaviour, with a focus on the influence of eco-labeled products and small/micro-entreprises. Outgoing from the question what are the current trends in Europe, what can we expect the coming years and how will this influence consumer behavior, the lecture will analyse, how companies can react. A first step towards that is more insight in this behaviour and the first step towards more insight might be this lecture.
Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.
Students at vanHall-Larenstein come from all over the world and the main language spoken in the university is English. The University Centre of the Westfjords has been in Erasmus-contact with vanHall-Larenstein and has annually attracted some of their students for attending single courses.

The lecture is free of charge, as the lecturer comes on the Erasmus-programme for teacher exchange.

Time: Thursday, 25.04.2013, 12:30-15:00, University Centre.
Language: English


Friday, 26.04.2013, 12:10-13:00, University Centre
Lunch Lecture: European Culture
Visiting Erasmus-exchange teacher Rob Warmenhoven will give an introduction to European Culture and discuss what is Europe, what is European identity, where does Europe end and how can we deal with other European Cultures. As the topic is wide, Rob Warmenhoven will found it theoretically on the cultural dimensions theory of Geert Hofstede, influencial researcher on organisational culture and cultural economics and, according to his own web site, the founder of comparative intercultural research (http://geert-hofstede.com/geert-hofstede.html).

Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.

The lunch lecture is open for the public. Feel fre to bring your lunch or buy a sandwich at the University Centre.

Time: Friday, 26.04.2013, 12:10-13:00, University Centre, Cafeteria.
Language: English


Friday, 26.04.2013, 10:00-12:00, University Centre
The current challenges in E-Marketing: Branding your Product
In the context of the visit of Erasmus exchange teacher Rob Warmenhoven from vanHall-Larenstein University in the Netherlands, the University Centre offers an introductory lecture to E-commerce, current trends and developments as well as relevant concepts.

If you have no idea what E-commerce is or how social media can help your business this is a perfect moment to get some insight information. The lecture will contain the following topics:

  • Overview of Electronic Commerce
  • Retailing and E-commerce
  • Social Commerce and social media
  • Marketing and E-commerce
  • Launching a succesful online business

 

Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.
The lecture is free of charge, as the lecturer comes on the Erasmus-programme for teacher exchange.

Time: Friday, 26.04.2013, 10:00-12:00, University Centre.
Language: English