The marketing expert Rob Warmenhoven, an Erasmus exchange teacher from vanHall-Larenstein University in the Netherlands, gave two lectures on marketing with emphasis on small and micro enterprises at the University Centre on April 25 and 26, 2013. The first lecture was on consumer behavior with focus on eco-labeling and the second lecture on current challenges in E-marketing and branding products.

The PowerPoint slides from Rob Warmenhoven lectures are avalable below.

Thursday, 25.04.2013, 12:30-15:00, University Centre

Consumer Behaviour with focus on eco-labeling

In the context of the visit of Erasmus exchange teacher Rob Warmenhoven from vanHall-Larenstein University in the Netherlands, the University Centre offers a lecture on consumer behaviour, with a focus on the influence of eco-labeled products and small/micro-entreprises. Outgoing from the question what are the current trends in Europe, what can we expect the coming years and how will this influence consumer behavior, the lecture will analyse, how companies can react. A first step towards that is more insight in this behaviour and the first step towards more insight might be this lecture.

Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.

Students at vanHall-Larenstein come from all over the world and the main language spoken in the university is English. The University Centre of the Westfjords has been in Erasmus-contact with vanHall-Larenstein and has annually attracted some of their students for attending single courses.

Friday, 26.04.2013, 10:00-12:00, University Centre

The current challenges in E-Marketing: Branding your Product

In the context of the visit of Erasmus exchange teacher Rob Warmenhoven from vanHall-Larenstein University in the Netherlands, the University Centre offers an introductory lecture to E-commerce, current trends and developments as well as relevant concepts.

If you have no idea what E-commerce is or how social media can help your business this is a perfect moment to get some insight information. The lecture will contain the following topics:

• Overview of Electronic Commerce
• Retailing and E-commerce
• Social Commerce and social media
• Marketing and E-commerce
• Launching a succesful online business

Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.
The lecture is free of charge, as the lecturer comes on the Erasmus-programme for teacher exchange.