Fridayinn 26. April 2013

Lunch Lecture: European Culture

Visiting Erasmus-exchange teacher Rob Warmenhoven will give an introduction to European Culture and discuss what is Europe, what is European identity, where does Europe end and how can we deal with other European Cultures. As the topic is wide, Rob Warmenhoven will found it theoretically on the cultural dimensions theory of Geert Hofstede, influencial researcher on organisational culture and cultural economics and, according to his own web site, the founder of comparative intercultural research.

Rob Warmenhoven is lecturer at vanHall-Larenstein University in Wageningen, The Netherlands. He teaches amongst others courses on principles of marketing, consumer behavior and export management to undergraduate students.

The lunch lecture is open for the public. Feel fre to bring your lunch or buy a sandwich at the University Centre.

Time: Friday, 26.04.2013, 12:10-13:00, University Centre, Cafeteria.
Language: English